Direct is a helpful data-sharing service that assists Dutch starters in the housing market to efficiently aggregate the data. Direct puts the power back into Internet users’ hands by utilizing the decentralized block-chain techniques, allowing them to have complete control over the information they send out and receive.
We worked closely with Rabobank, who creates this data sharing service, to analyze the potentials and define a proper branding strategy and the launch campaign. Part of this concept has been adopted as the strategy for the final product.
During this 8 weeks group project, I created a cheerful visual identity that helps the brand address its positioning for the young generation and stand out from its competitors. If you are interested in the full branding report including the brand analysis and launch strategies, please click here.
